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| Administrator to join our brand new Marketing Company in Croyden. The role will be to provide recruitment support to the Managing Director along with basic administration tasks PERSONAL: NAME: MOUMITA BATABYAL DATE OF BIRTH: 30th December, 1974 ADDRESS: Avani Regency, Flat No: 2402, No:1, Dr. Radhagobinda Nath Sarani, Kolkata- 700033 CONTACT NO: 09892152962 (M) EMAIL: moumita_batabyal@yahoo.co.in FATHERS NAME: Mr Tarun Kumar Batabyal WORK EXPERIENCE: I) HINDUSTAN UNILEVER LIMITED Research Centre, B D Sawant Marg, Chakala, Andheri (E), Mumbai- 400 099 Duration: Working July 2006 from December 2007 Worked as Brand Assistant in Sunsilk with Brand Development team & Research & Development Associate in Laundry with Category Technical Centre team A. Main Accountabilities as Brand Assistant: Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel i.e. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities. Identifies solutions and make recommendations to improve effectiveness based on performance monitoring. Delivers specific brand projects e.g. co-branding with a major retailer. B. Role Focus as Research & Development Associate: To explore consumer perceptions and attitudes to technical aspects of product performance and/or pack development using qualitative techniques. To provide a background consumer understanding linked to performance measurements and Quantitative in-home testing. To compliment Marketing & Market Research activities To facilitate Consumer Connect activities for members of the CTC Handling Surf, Rin & Wheel Brand II) HINDUSTAN UNILEVER LIMITED Brooke House, 9 Shakespeare Sarani, P O Box 187, Kolkata- 700 071 Project Duration: October 15, 2005 to April 15, 2006 Conducted a Market Research on repetitive consumption of Lipton Tea & Bru Coffee through vending machines leads to household preferences for buying Lipton Tea & Bru Coffee as a part of project work for MBA course at IISWBM, Kolkata. III) DEPARTMENT OF INFORMATION TECHNOLOGY Government of West Bengal 4, Camac Street, 7th Floor, Kolkata 700016 Duration: June 2001 to January 2005 Role as Technical (Executive) Assistant: Assisted Principal Secretary on implementing e-Governance initiative, Computer Literacy Training Programme throughout the State. Worked with external agencies like Mckinsey & Company and Ogilvy. ACADEMIC QUALIFICATION: School/College/University Board/University Examination Year Division Indian Institute of Social Welfare & Business Management (IISWBM) C.U MBA 2006 II Calcutta University C.U MA 1999 II Scottish Church College C.U BA 1997 II Vidyasagar College for Women W.B.C.H.S.E Higher Secondary 1993 II Holy Child Institution for Girls W.B.B.S.E Madhyamik 1991 II MBA: Papers Covered Compulsory Papers Management Process & Principles, Quantitative Methods, Managerial Economics, Environment of Business & Government, Organizational Behaviour, Management Skills & Ethos, Accounting for Managers, Computer Applications in Management, Business Policy & Strategic Analysis, Management Science, Human Resources Management, Financial Management, Marketing Management, Production & Operations Management, Research Methodology, International Business Environment & Management Specialisation Marketing (Major) Advertising & Brand Management, Sales Promotion & Distribution Management, Market research Application & Advance Techniques, International Marketing, Sales Management, Service Marketing Systems (Minor) ERP & Business Process Re-Engineering, Database Management systems (DBMS), System Analysis and design and TQM ITM PROFESSIONAL QUALIFICATION: COURSE INSTITUTION DURATION DOEACC O LEVEL DOEACC SOCIETY, Department of Information Technology, Ministry of Communications & Information Technology, Government of India 1 year Certificate Course in Financial Accounting ICAI in technical collaboration with CMC Ltd 6 months OPERATING SYSTEM: MS- DOS 6.22, UNIX (Operating & Programming), WINDOWS 95 & WINDOWS 98, WINDOWS XP, Linux SOFTWARE PACKAGE: OFFICE XP (WORD, EXCEL, ACCESS, POWERPOINT, FOXPRO 2.6 (Operation & Programming) OBJECT ORIENTED VISUAL BASIC 6.0, VISUAL FOXPRO 6.0, PROGRAMMING LANGUAGE: VC++ 6.0 RDBMS: ORACLE 8 (SQL, PL/SQL & ORDBMS) & DEVELOPER 2000 INTRANETWARE: NOVELL NETWARE 4.11 MARK UP LANGUAGE: HTML MODULES COVERED AT DOEACC O LEVEL: Modules Subjects M1.1 Information Technology M2 Personal Computer Software M3 Business System M4 Programming & Problem solving through C Language MODULES COVERED AT ICAI: FINANCIAL ACCOUNTING: FACT, TALLY, ACCORD, ACE, EX NEXT GENERATION, PROJECT ON FINANCIAL ACCOUNTING HOBBIES: Playing computer games; Watching cartoons; Taking up different sports; Playing a musical instrument; Collecting things: stamps, badges, postcards, pens LANGUAGES KNOWN: English, Bengali, Hindi REFERENCE: NAME ORGANISATION ADDRESS DESIGNATION EMAIL Vivek Sirohi Hindustan Unilever Limited Research Centre, B D Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099 Director Design, Laundry Asia Vivek.Sirohi@unilever. com ________________________ ( Moumita Batabyal ) |